Our #WhyWordPress blog features Calico UK customer websites, showcasing why they use WordPress for their online presence. In this case we look at Pitfaranne:
Malcolm and Maggie run a small Guest House in the centre of Inverness that they bought three years ago as a first full flurry into the hospitality business. Their aim is to provide guests with a relaxing, comfortable and friendly environment to enjoy their visit. This ethos is driven throughout our business from the first point of contact to departure and beyond (through social media etc).
On initially taking over the business one of the most difficult things is achieving return on marketing spend. Malcolm and Maggie decided to invest in their website to maximise our current and future guests digital experience and they continue to evolve and develop this. Through the three years they have experienced a significant increase in their direct online bookings as a consequence of the website and continue to evolve and develop the content.
People are looking at accommodation options when travelling, using mobile devices. Google Analytics shows that 50% of their website visits are from phones so it is essential the site is easy to use with small screens. WordPress is responsive to the screen viewing the website and it also stays up to date with all the latest devices. With the help of their web designers, Partnership Solutions, they keep the WordPress system up to date and the content fresh so it can be seen by all. The designers also help them check their traffic figures regularly – invaluable to the business.
The site uses the Enfold theme from Kriesi which boasts as being great to look at, set up in minutes and easy to modify for every possible use. It also uses the Smash Balloon Instagram Feed to display clean, customizable, and responsive Instagram feeds, and the Yoast SEO plugin to help analyse on-page content, site maps, etc.
If you are interested in using WordPress for your website design, why not contact us on 01381 600580 or drop us a line to [email protected]. We can set up development space for you with WordPress already installed to get you off to a quick start.